Inside a Coffee Shop Business (w/ Luka Gorgoshidze)

What does it really take to run a coffee business? Alejandro and Ishita welcome self-proclaimed coffee expert Luka Gorgoshidze, whose family runs Marron, a pioneering pastry shop in Georgia.

Luka pulls back the curtain on sourcing beans from Italy, balancing speed with quality, and why your barista matters more than any machine. The conversation takes a fascinating cultural turn as they explore the “third place” concept and why coffee shops are social hubs in some countries while wine bars fill that role in Georgia.

Featuring a discussion on lawsuits involving hot coffee and Italian-style espresso speed runs at gas stations, this episode brews up business insights with a global perspective.